Response times, in detail
WhatsApp messages sent during business hours (roughly 9am to 7pm, Monday to Saturday, Pakistan time) are typically answered within a few minutes; messages sent overnight are picked up first thing, usually still well within the hour on account of our overnight support rotation. Phone calls are answered live at any hour, seven days a week, including public holidays. Email and support tickets carry no guaranteed response time but are almost always answered within a few hours, and technical tickets get priority when a service is fully down rather than just running slowly.
Urgent or emergency issues
If a website, email account or store checkout is completely down, call or WhatsApp us directly rather than filing a ticket and waiting — urgent outages are escalated immediately to whoever is on shift, and most are resolved or at least fully diagnosed within the hour. For anything affecting a live business (a store that can't take orders, a mail server that's bounced client emails), mention that it's urgent in your first message so it's triaged correctly.